If you’ve been in business for a while, it can be easy to take the building for granted. You don’t want to get caught in that trap – especially when the appearance of your business’ exterior is one of the critical factors customers use to determine whether or not they want to go inside.
Whether you’re selling $5 sandwiches or $50,000 diamond rings, your storefront has to be inviting and appealing to your potential customers. So take the time to step outside and look objectively at your storefront. You’ll want to watch for these three signs it’s time for new storefront windows.
Sign It’s Time for New Storefront Windows #1: Cracks, chips, breaks or other damage
While most business owners would never ignore large cracks or broken windows, it’s often possible for cracks, chips, and other small damage to go unnoticed. However, every vulnerability in your glass has the potential to become worse all at once, without giving you any notice whatsoever. This can be a serious safety hazard. Additionally, damaged windows let moisture and cold air in, which means it’ll cost more to heat and cool your building.
Sign It’s Time for New Stormfront Windows #2: They’re Way Off Brand
Brand image and aesthetic preferences can change over time. If your store windows and entranceway no longer have your look, it’s time to talk to a commercial glass replacement company in Pembroke about making an upgrade. Custom paint finishes are available to make your storefront a perfect match for the rest of your branding.
Signs It’s Time for New Stormfront Windows #3: You’re Spending a Fortune on Heating & Cooling
When every dollar counts, you don’t want to spend any more money heating and cooling your business than you need to. Older storefront windows can be a nightmare in terms of energy efficiency. To keep costs down while keeping your customers comfortable, talk to your Pembroke commercial glass replacement company.