One of the challenges small business owners face is enticing shoppers to choose them instead of larger national brands. This is especially true in three categories: restaurants, retail, and service providers, such as tax preparation professionals.
The reason shoppers stick with larger, national brands is because they perceive this to be a safer option for them. While the food at a coast-to-coast fast food joint might not be as good as what’s available in an independent restaurant, the shopper still chooses what they know because they know it. They’re willing to accept less reward as the payoff for less risk.
How can your storefront windows change this dynamic?
One of the greatest salesmen of all time, Jeffrey Gitomer, talks about how every opportunity to connect with the customer is one that should be taken advantage of. Something as simple as storefront windows – an easily overlooked yet normal part of almost every business – can be a place to educate and inform potential customer that your business is worth investigating further. Think of your storefront windows as signage, essential to building your small business brand.
As a commercial glass company, our job is to provide you with the fullest range of options when it comes to having new storefront windows installed. There are many factors to consider, including energy efficiency – upgrading storefront windows can save you serious money on your monthly heating and cooling bills – and store security. On top of that, there’s a design element to consider. Glass can be used to build your brand, including the use of eye-catching colors and finishes to call out the unique and appealing aspects of your business.
How Often Should You Refresh Your Storefront Windows?
Storefront windows need to be dealt with any time they’re damaged, whether by weather, vandalism, or some other event. Additionally, for branding concerns, you want to be sure that your business’ exterior is in alignment with the rest of your branding. If you’ve gone through a major rebrand, it’s time to talk to your local commercial glass company to see how they can support that in a way the entire world can see and appreciate.
