The appearance of your business storefront is so important. No matter what industry you’re in, from convenience retail to high end fashion to investment banking, your customers judge your business on many factors, including how visually appealing your facility is. The use of color, graphics, specialty glass, and design can help make your business stand out from the crowd.
What is a Business Storefront
A storefront is the ground level entranceway and display windows of a business. The purpose of the storefront is to attract visual attention to the business and to display merchandise. This will entice the passerby to come into the store and make a purchase. Good storefront design makes people feel like they’ll be safe going into the property, and that they will be welcome to do business.
The History of the Storefront
The storefront as we know it today is a uniquely American contribution to the world of retail. In 1883, the Pittsburgh Plate Glass company began to produce plate glass. Before this time, windows simply could not be that large. The technology to make plate glass did not exist. Simultaneously, American architects exploring the possibilities of columns and lintels created the early roots of the storefront form.
Elements of Great Storefront Design
One great resource to work with when considering your storefront design in your local commercial glass company. Commercial glass companies are the ones who handle storefront design, creation, and installation. They will work with plans provided by your architect or general contractor. If you’re managing this project on your own as an independent entrepreneur, they’ll walk you through the entire process.
Great storefront design makes smart use of color, glass technology, graphics and design to make your business eye catching and appealing. A great storefront takes into account the surrounding neighborhood, so your business plays a positive role in the community aesthetic.