Denise is in the planning phase of opening her dream business. “It’s a bookstore cafe,” she said. The Raynham resident has definite opinions on what the community needs. “Having a family-friendly space where kids can really develop a love of reading – and where caregivers can have a little adult interaction and a bite to eat – will make a lot of people happy.” In terms of site design, however, she has some questions. “What makes a business feel welcoming and inviting? What will make families comfortable coming into the shop?”
Set the Tone with Store Windows & Entranceway
Before someone can feel comfortable entering a new business, they want to be sure they’ll enjoy the experience. That’s why it’s so important to use the public-facing exterior of your building to convey your brand personality. Think windows, think doors, think signage, welcome mat, flowers & flags.
Because we’re a Raynham MA commercial glass company, we’re going to concentrate on our area of expertise: windows and doors. Many people don’t realize the role glass has in the customer experience. Having the right type of windows can help draw attention to your business.
In Denise’s case, the family-friendly bookstore/cafe, it’s important to have a window design that lets foot traffic have a peek of what’s going on inside while simultaneously giving customers within some degree of privacy.
Strategically positioning the brand logo over an etched band will accomplish these needs. As an added bonus, this commercial glass window installation will soften the harsh afternoon sun, making the interior of the shop much more comfortable for Denise’s youngest customers.
Don’t be afraid of color! People are drawn to businesses that look cheerful and bright. Commercial storefront windows and doors typically come with highly durable metal framing. This framing is available in a variety of colors. Choose something bright and eye catching for family friendly businesses.